Jerusalem · 31.78° NIssue 04 / 2026

Design thatearnsits attention.

Manifesto · 01

A studio for founders who refuse the default template. We make websites, brands and storefronts with the patience of print and the speed of the web.

Practice

  • Brand systemsIdentity, voice, art direction
  • Editorial websitesCustom, fast, type-led
  • Shopify storefrontsDesigned, not assembled
  • AI product UIReal interfaces, not demos

Booking 2026

Start a project
Brand systemsEditorial sitesShopifyAI product UIArt directionType-led designMotionConversion craftBrand systemsEditorial sitesShopifyAI product UIArt directionType-led designMotionConversion craftBrand systemsEditorial sitesShopifyAI product UIArt directionType-led designMotionConversion craftBrand systemsEditorial sitesShopifyAI product UIArt directionType-led designMotionConversion craft

Selected · 02

The work,
in detail.

  1. 01

    AK1 Menswear

    E-commerce · Shopify

    A premium menswear store built for storytelling first, conversion second — without giving up either.

  2. 02

    SAFAR Restaurant

    Hospitality · Website & Branding

    A luxury dining brand designed to feel like a destination, not a meal.

  3. 03

    NOOR Clothing

    Fashion · E-commerce UI

    A quiet luxury fashion brand built for editorial e-commerce.

Practice · 03

Four things,
done deeply.

01
  • Logo
  • Type
  • Voice
  • Guidelines

Brand identity

Logotype, typography system, color, voice and a usage system that holds together across packaging, web and social.

02
  • React
  • Webflow
  • CMS
  • Motion

Editorial websites

Custom React or Webflow sites built like magazines — hierarchy first, motion second, performance never optional.

03
  • Liquid
  • Theme
  • PDP
  • Checkout

Shopify storefronts

Custom Liquid themes that feel premium and convert. Mobile-first checkout, fast galleries, real photography.

04
  • UX
  • UI
  • Prototype
  • Build

AI product UI

Interfaces for AI-first apps — clean states, considered emptiness, no chatbox-as-product shortcuts.

Process · 04

Four weeks
from brief to ship.

Most studio engagements are 3–4 weeks end to end. One project at a time, no shared attention, no juniors.

  1. 0130 min

    Brief

    We talk like adults.

    A real conversation about your business, the audience, the goals, the budget. No proposal templates, no upsell theatre.

  2. 02Week 1

    Direction

    One commitment, not three.

    I show you a single locked direction — color, type, layout, voice — backed by real reference. Iteration is free, version-sprawl is not.

  3. 03Weeks 2–4

    Build

    Designed in code, not in mockups.

    I design and build in parallel against real content and real breakpoints. You see the live site grow, not a PDF parade.

  4. 04Week 4

    Ship

    Launch, measure, hand over.

    We publish, watch analytics, and iterate on the things that actually moved the needle. You leave with a system you can drive.

Contact · 05

Got a project
worth doing?

Booking serious projects for 2026. Brief me in five lines and I'll reply in under a day with a real answer.

Email

ghydqme@gmail.com

Write a brief

WhatsApp · fastest

+972 54 619 2982

Open chat

Instagram

@realghyd

See work

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Said about the studio

  • “Ghyd treated our store like a brand, not a template. The site finally matches what we sell.”

    AK1 MenswearFounder

  • “He pushed back on every cliché brief I sent him — and the result is the calmest, most premium identity I own.”

    SAFAR conceptArt director

  • “Designer, developer, and editor in one. The work shipped clean and fast, no agency overhead.”

    NOOR conceptCreative lead