01 · Overview
AK1 needed a Shopify storefront that felt like a fashion editorial, not a generic template. We rebuilt the brand voice and shipped a focused store that puts the garment, not the layout, in the spotlight.
Back to work
E-commerce · ShopifyLive2025
AK1 Menswear
A premium menswear store built for storytelling first, conversion second — without giving up either.
Visit live siteClient
AK1 — Premium Menswear
Category
E-commerce · Shopify
Year
2025
Status
Live
02 · Client goal
Launch a serious online menswear brand with a refined visual identity, faster page load, and a checkout that actually converts on mobile.
03 · The challenge
The old store relied on a stock theme — slow, busy, and forgettable. Product photography was strong but completely buried under noisy UI and aggressive promo banners.
04 · The solution
Stripped the storefront down to a calm, editorial system. Built a custom Shopify theme with full-bleed product imagery, a fixed-action add-to-cart bar on mobile, and a one-page checkout flow.
05 · Design process
Started from the photography. Built a moodboard around magazine spreads, then designed a 12-column grid system with generous negative space. Iterated on typography pairs in Figma until the brand felt confident at every breakpoint.
06 · Development process
Custom Liquid theme on Shopify with optimized images, lazy-loaded sections and a lean JS footprint. Performance budget enforced on every PR — Largest Contentful Paint under 2s on 4G.
07 · Final result
A clean, fast storefront that ships products instead of distractions. Mobile bounce rate dropped meaningfully in the first weeks and the brand finally looks the part it always was.
Stack
Built with.
- Shopify
- Liquid
- JavaScript
- HTML
- CSS
- Figma
Gallery
Selected shots.
What I delivered
Outcomes.
A clean, fast storefront that ships products instead of distractions. Mobile bounce rate dropped meaningfully in the first weeks and the brand finally looks the part it always was.
Stripped the storefront down to a calm, editorial system. Built a custom Shopify theme with full-bleed product imagery, a fixed-action add-to-cart bar on mobile, and a one-page checkout flow.
Started from the photography. Built a moodboard around magazine spreads, then designed a 12-column grid system with generous negative space. Iterated on typography pairs in Figma until the brand felt confident at every breakpoint.
Custom Liquid theme on Shopify with optimized images, lazy-loaded sections and a lean JS footprint. Performance budget enforced on every PR — Largest Contentful Paint under 2s on 4G.
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