01 · Overview
NOOR is a concept identity for a minimal womenswear label. The system feels like a magazine cover at every touchpoint — from the homepage hero to the Instagram grid — while keeping the storefront genuinely shoppable.
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Fashion · E-commerce UIConcept2025
NOOR Clothing
A quiet luxury fashion brand built for editorial e-commerce.
Client
NOOR (Concept)
Category
Fashion · E-commerce UI
Year
2025
Status
Concept
02 · Client goal
Design an identity restrained enough to feel premium, plus a UI structured enough to drive add-to-cart.
03 · The challenge
Minimal fashion brands often look so 'quiet' that they fail to convert. The brief needed restraint without losing commercial intent.
04 · The solution
Generous negative space, a single editorial serif, and one disciplined neutral palette. Product pages put the garment at full-bleed scale with one accent color reserved exclusively for Add to Bag.
05 · Design process
Designed the brand system, lookbook layout and PDP in parallel so they shared the same vertical rhythm. Built an Instagram grid template (12 posts) so launch content felt unified from day one.
06 · Development process
Concept built in React + Tailwind with a focus on PDP performance, prefetched cart route, and accessible color contrast on every state. Image budget under 250KB per fold.
07 · Final result
A complete editorial e-commerce system that proves a quiet brand can still sell — ready to plug into Shopify or a headless backend.
Stack
Built with.
- React
- Tailwind CSS
- Figma
- Illustrator
- Node.js
Gallery
Selected shots.
What I delivered
Outcomes.
A complete editorial e-commerce system that proves a quiet brand can still sell — ready to plug into Shopify or a headless backend.
Generous negative space, a single editorial serif, and one disciplined neutral palette. Product pages put the garment at full-bleed scale with one accent color reserved exclusively for Add to Bag.
Designed the brand system, lookbook layout and PDP in parallel so they shared the same vertical rhythm. Built an Instagram grid template (12 posts) so launch content felt unified from day one.
Concept built in React + Tailwind with a focus on PDP performance, prefetched cart route, and accessible color contrast on every state. Image budget under 250KB per fold.
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