NOOR Clothing

Overview

NOOR is a concept identity for a minimal womenswear label. The goal was to design a system that feels like a magazine cover at every touchpoint — from the homepage hero to the Instagram grid — while keeping the storefront genuinely shoppable.

The challenge

Minimal fashion brands often look so 'quiet' that they fail to convert. We needed an identity restrained enough to feel premium and a UI structured enough to drive add-to-cart.

The approach

Generous negative space, a single editorial serif, and one disciplined neutral palette. Product pages put the garment at full-bleed scale with one accent of color reserved exclusively for actions like Add to Bag.